Our entre into the world of fashion was in 2010 with a mission to heal people/a piece of jewelry at a time. The company was started by Archana Avinash, in Qatar following her own personal journey in manifestation and healing with crystals. Ever since then, the company has traveled along with Archana to many countries and has impacted the lives of many men and women.

Since April 2016, Strings and Beads have been based out of Dubai - UAE.